Never before has so much attention been paid
to a Website's user interface. This attention is justified, because
never before have the stakes been so high.
In bygone days, Web audiences were, to varying degrees, captive audiences
enamored by the very existence of a globally connected network. Now,
instead of a captive audience, the Web economy has created
captive companies vying for attention. Why? Because, visitors
on the Web, jaded by the Web onslaught, are deciding whether a Website
is compelling based on a brief encounter with the user interface. Careful
attention to human factors, such as interface design, is one of the
keys to successful Web solutions.
Oaks|Design is committed to the art and science of human factors. Human
factors practitioners like Oaks|Design take a holistic, systems approach
to all aspects of user-computer interaction. The simple goal is to ensure
that our solutions are useful, usable, safe, and enjoyable. The simple
motivation is to improve the quality of life by ensuring that our solutions
provide optimal support for what the user wishes to accomplish. |
