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| the penn diabetes center |
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| daston corporation |
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| silver lining home health care |
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graphic design by Ellen Cassidy | |
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| Sales brochure for a Holt, Rinehart and Winston audio tape series. Using the five senses as a theme, we used closely cropped images of Michangelo sculptures to represent them. It opens to reveal an ear inside. |
| This is the cover of a software manual for medical imaging technology that uses phosphorescence instead of x-rays. We wanted to convey this as elegant technology and did not want to use a lab rat or show a human being. The starfish with a faint image of Leonardo Da Vinci's classic man behind it was a perfect solution. |
| Direct mail brochure for Quickbooks online payroll and accounting service. There was a very low budget for this project and we could not purchase art. So instead we used the 1-2-3 graphically to represent the 3 easy steps of the product. It was a highly successful campaign and won a design award. |
| This is the cover of a magazine style newsletter used as an internal sales tool for Unisys Corporation. |
| This is a a label for packaged baked goods. |
| This package is a commemorative gift box with bookmarks to mark a 5 year anniversary for baked goods. |
| Magazine ad for a craft gallery. The gallery sells exquisite blown glass. The lighting and closely cropped photograph makes for a dramatic presentation. |
| Logo for a multi-media production company. The idea behind this was not to make it too literal an interpretation of the name. We used a bird to represent something of the sky without actually using a sky. |
| This is a program catalogue for an organization dedicated to facilitating and supporting the personal development of individuals and families. |
| Logo for a breast healthcare facility. The Egyptian lotus flower represents resurgence of life. |
| Logo for a placement agency. |
| The Cassidy Design logo. |
| Logo for a condom for women. This image has a couple levels. The red and black shape shows the silhouette of a woman's body and is also reminiscent of a yin yang symbol alluding to the cooperative male/female nature of the product. |
| Logo for employee awards program |
| Logo for medical diagnostics testing. The word "sentinel" connotes the vigilance of these tests. We used the yellow rays to symbolize search lights. |